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Tag: sponsorship consultants

Signs That Tell You Need a Sponsor

If you plan on hosting an event, you’re also facing a big question: how are you going to fund it? Established companies might be able to dip into a generous marketing budget — but smaller companies likely need some help. If you want to get a sponsor, you can navigate to

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Finding a sponsor, though, can be like trying to get hired for a job. Some of your proposals will be rejected or get no response at all. Luckily, there are a few strategies you can use to make your event a more attractive sponsorship opportunity.

Does your event need a sponsor?

For many events, sponsorship is the key to powerful marketing. In addition to raising funds, having one or more event sponsors can open up opportunities for:

  • Building brand awareness
  • Increasing sales numbers
  • Improving brand image

All in all, there is a lot to be gained from this type of strategic partnership. But not every event needs sponsorship to be successful. You don’t even need it to achieve the benefits we just listed (although it really does help a whole lot).

So how do you know if your event really NEEDS to have them? Here’s how to tell:

  • Your event is very large and/or high profile, with celebrity speakers or guests.

Media sponsorship assures that your event will get ample coverage.

  • Your event goals require expensive or additional budget items not already accounted for in allocated funds.

If your goal is to expand your brand’s image in the tech industry, having special extras like smart event badges or a mobile app will help you stand out as an industry leader.

  • You need to bulk up your customer base.

Influencers like industry bloggers, local celebs, or top executives have audiences whose interests may overlap with your event. Bringing them on as your sponsors essentially transfers over that audience base and helps solidify your brand image in the eyes of this fresh market.

  • You need help figuring out a major planning component like a venue, transportation, or catering.

Hotels, transportation companies, and even local restaurants can contribute their goods and services to events that either can’t afford it or haven’t been able to an alternative that works for them.

  • Your event is brand new or your brand needs to build its industry cred. 

Having sponsorships from established companies in your field is the best kind of testimonial. It shows they support what you’re doing which really helps influence people to register.

Obviously, there are lots of reasons why events big and small need sponsors. And, contrary to popular belief, finding one doesn’t have to be really hard or difficult. In fact, all it takes is a little research and an understanding of what sponsors are best for your unique event.