Search engine optimization has evolved over the years. In the good old days, on-page parameters such as Meta tags, headlines, alt tags, keyword shoving, and anchor text are used to bring good results. It is less likely these days because the techniques are simple to implement. As a result, there is no dearth of customized websites.
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Image Source: Google
Be that as it may, it is always a good idea for new websites to start doing all of that before exploring all other methods. In this article I will look at why search engine optimization is necessary, moving on to learn the basic issues in the game before touching on the aging factor, which I believe is the cornerstone of success on the web.
Why Search Engine Optimization?
When you are looking for information on a topic on the web, you usually query your favorite search engine for search terms relevant to your topic. In its part, the search engine displays a list of web-pages that it thinks are closely related to your search term.
Web-pages that appear at the top are considered more important than those that appear at the bottom sequentially. The question arises as to how search engines should know which pages are more important for search queries.
Mental blockage – do I need it?
If search engine optimization is important, then why is it that many website owners still do not feel any need for it? One might say that they are naive, so they are. I have come across many of them who feel strongly that once a website is launched, nothing needs to be done.
On optimizing web content
If the optimization of your web content is really necessary, how do you proceed? As mentioned at the beginning, search engine optimization is an exercise to tailor your webpage based on a chosen set of keyword phrases.