SEO or search engine optimization and web design are closely related. The development process is distinctly different in the two cases as different methods, analytics, and analysis are followed.
However, there is no denying that both SEO strategies and web design services that are optimized for SEO contribute to increased visibility of a website as it enables a better online presence. You can also search online to get the best SEO & website design services.
Before we look at the relationship between SEO and web design and development, let's take a look at how search engines (SE) work.
When a search query is entered into the search engine's search box, a series of results are displayed. However, online users usually do not exceed the first page to meet their needs.
So the goal of every online business owner is for their website to appear on the first page of search engine results pages (SERPs). All search engines use a set of rules (algorithms) that process a lot of information in a fast time frame and filter it based on keywords or phrases.
This filtered data is then collected by search engine robots that visit nearly every website to collect keywords and code from them. This is the secret! Of course, SEs take web content into account when crawling, but they only make up 20% of the whole process.
In contrast, program and project code is taken into account when crawling SE. Therefore, a web development service that is suitable for SEO is needed to make web search engines more comfortable.
The code used to develop web pages, relevant incoming links, and the use of keywords are some of the most important factors that cause SE robots to index web pages.
Optimizing title tags, meta descriptions, and HTML source code also play an important role in making a website crawlable. Hence, SEO friendly web development services are essential for increasing the organic ranking of a website.